comScore Releases IYP Share Data

I saw this item and thought it was the older “local search” data that comScore released with SES Local. In fact, it’s an IYP drill down on IYP search growth and market share. Here’s the release.

And here’s the market-share breakdown (Top 8 sites) July 2006:

Total U.S. Home, Work and University Internet Users:
Total Yellow Pages Searches 100.0%

  1. Yahoo! Sites — 23.9%
  2. Verizon SuperPages — 20.1%
  3. Google Sites –12.5%
  4. Yellowpages.com –12.0%
  5. Time Warner Network –7.7%
  6. Local.com –5.9%
  7. InfoSpace Network –5.1%
  8. Dexonline.com –4.1%
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8 Responses to “comScore Releases IYP Share Data”

  1. Will Scott Says:

    Greg,

    Do you have any insight how Local.com got there so quickly?

    I mean, sure, great domain but interchange hasn’t owned this property that long.

    Is it all bought?

  2. Greg Sterling Says:

    Mostly bought, yes. Their TACs were huge.

  3. Idearc to Buy InfoSpace Directory Assets « Screenwerk Says:

    [...] The combination of Superpages, its network of partner sites and the new Infospace assets would likely make Superpages the local search traffic leader. [...]

  4. Mark Says:

    New data for 2007 has been released:
    http://www.comscore.com/press/release.asp?press=1473

  5. Universities Business » Yellow Pages Says:

    [...] of total Internet searches. That slim margin is further divided largely among eight key providers. comScore Releases IYP Share Data. The majority, over 85% of all Internet searches occur on the major search [...]

  6. Steve Says:

    YELLOWPAGES.travel should be on this list. Great domain and great service.

  7. [ [ [ ] ] ] ColorPages Global » Blog Archive » Yellow Pages Says:

    [...] of total Internet searches. That slim margin is further divided largely among eight key providers. comScore Releases IYP Share Data. The majority, over 85% of all Internet searches occur on the major search [...]

  8. Chris Says:

    The divid between IYPs and Search engines is narrowing, more people are using IYPs cause of the aggressive marketing. Also, if you look at quantcast the numbers are much different and I would have to bet that yellowbook.com has a high number of searches than dexknows.com

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