Ingenio announced a major distribution relationship with Microsoft. The deal right now is exclusively about Windows Live for mobile but it may extend in the future more broadly to online. Ingenio, however, declined to comment on that possibility.
When users perform geotargeted searches on Windows Live for mobile they will see Ingenio PPCall advertisers if Ingenio has a relevant listing to serve. If not, there will be no ads shown.
Google and Yahoo! have started serving sponsored listings on their mobile products (not PPCall listings). PPCall, however, is a natural fit for mobile and in some ways more so than on the Internet.
Here’s more from my slightly longer post on Search Engine Watch.