http://gesterling.wordpress.com/2006/10/04/lifting-the-veil-on-local/ Greg Sterling's Thoughts on Online and Offline Media Sat, 11 Oct 2008 13:26:28 +0000 http://wordpress.org/?v=MU hourly 1 http://gesterling.wordpress.com/2006/10/04/lifting-the-veil-on-local/#comment-37314 Local Search, Usability and the Power of Brand « Screenwerk Sun, 25 Mar 2007 15:41:49 +0000 http://gesterling.wordpress.com/2006/10/04/lifting-the-veil-on-local/#comment-37314 [...] way, from a consumer perspective, local search is already a big mainstream phenomenon online (109 million users per comScore’s conservative definition of local search). The other thing Horan may be decrying is that nobody “owns” it; what we call [...] [...] way, from a consumer perspective, local search is already a big mainstream phenomenon online (109 million users per comScore’s conservative definition of local search). The other thing Horan may be decrying is that nobody “owns” it; what we call [...]

]]> http://gesterling.wordpress.com/2006/10/04/lifting-the-veil-on-local/#comment-36333 Local Search Articles and Information Thu, 08 Feb 2007 09:49:52 +0000 http://gesterling.wordpress.com/2006/10/04/lifting-the-veil-on-local/#comment-36333 [...] - via Small Business SEM Google’s Local Search Patent Application - SEO by the SEA Lifting the Veil on Local ” Screenwerk Promote Your Business Locally Tips for Local Search Engine Optimization for Your Site - via Natural [...] [...] - via Small Business SEM Google’s Local Search Patent Application - SEO by the SEA Lifting the Veil on Local ” Screenwerk Promote Your Business Locally Tips for Local Search Engine Optimization for Your Site - via Natural [...]

]]> http://gesterling.wordpress.com/2006/10/04/lifting-the-veil-on-local/#comment-27953 Yell.com Adds Comparison Shopping « Screenwerk Fri, 29 Dec 2006 12:21:31 +0000 http://gesterling.wordpress.com/2006/10/04/lifting-the-veil-on-local/#comment-27953 [...] Local has historically been synonymous with “yellow pages.” As I’ve said repeatedly I disagree with that definition. [...] [...] Local has historically been synonymous with “yellow pages.” As I’ve said repeatedly I disagree with that definition. [...]

]]> http://gesterling.wordpress.com/2006/10/04/lifting-the-veil-on-local/#comment-27383 Top 10 Local Search Engine Optimization Blog Posts for 2006 | Mike The Internet Guy’s Blog Wed, 27 Dec 2006 18:09:37 +0000 http://gesterling.wordpress.com/2006/10/04/lifting-the-veil-on-local/#comment-27383 [...] Lifting the Vail on Local - Greg Sterling [...] [...] Lifting the Vail on Local - Greg Sterling [...]

]]> http://gesterling.wordpress.com/2006/10/04/lifting-the-veil-on-local/#comment-20560 IAC Launches Ask City to Replace Local « Screenwerk Mon, 04 Dec 2006 08:15:17 +0000 http://gesterling.wordpress.com/2006/10/04/lifting-the-veil-on-local/#comment-20560 [...] According to comScore there are 109 million people in the U.S. using “local search” and Internet yellow pages sites, out of a total Internet population of 172 million. Those are impressive numbers for a market segment many consider to be still in its “early days.” And, as I’ve argued before, the comScore definition of “local search” doesn’t take into account the millions of users of many different categories of sites (e.g., classifieds, travel, newspapers, verticals) where online research leads to an offline transaction. Regardless of how you define it, however, the Internet is clearly playing a growing role in the lives of consumers looking for local information. [...] [...] According to comScore there are 109 million people in the U.S. using “local search” and Internet yellow pages sites, out of a total Internet population of 172 million. Those are impressive numbers for a market segment many consider to be still in its “early days.” And, as I’ve argued before, the comScore definition of “local search” doesn’t take into account the millions of users of many different categories of sites (e.g., classifieds, travel, newspapers, verticals) where online research leads to an offline transaction. Regardless of how you define it, however, the Internet is clearly playing a growing role in the lives of consumers looking for local information. [...]

]]> http://gesterling.wordpress.com/2006/10/04/lifting-the-veil-on-local/#comment-19021 Some Thoughts on the Kelsey Group Conference « Screenwerk Tue, 28 Nov 2006 15:39:15 +0000 http://gesterling.wordpress.com/2006/10/04/lifting-the-veil-on-local/#comment-19021 [...] In MarketingSherpa’s August 2006 Search Marketing Benchmark Survey, the company found that marketers viewed local as the most exciting and promising emerging opportunity in search, but that it had a way to go. Local is already very real for consumers but less so for marketers for several reasons. [...] [...] In MarketingSherpa’s August 2006 Search Marketing Benchmark Survey, the company found that marketers viewed local as the most exciting and promising emerging opportunity in search, but that it had a way to go. Local is already very real for consumers but less so for marketers for several reasons. [...]

]]> http://gesterling.wordpress.com/2006/10/04/lifting-the-veil-on-local/#comment-10585 Local Search: Slow and Steady . . . « Screenwerk Tue, 17 Oct 2006 15:28:17 +0000 http://gesterling.wordpress.com/2006/10/04/lifting-the-veil-on-local/#comment-10585 [...] Here’s yet another high-level story on local with Borrell data anticipating that it’s a huge growth opportunity. You know what I think about the whole thing. [...] [...] Here’s yet another high-level story on local with Borrell data anticipating that it’s a huge growth opportunity. You know what I think about the whole thing. [...]

]]> http://gesterling.wordpress.com/2006/10/04/lifting-the-veil-on-local/#comment-10584 Local Search: Slow and Steady . . . « Screenwerk Tue, 17 Oct 2006 15:28:17 +0000 http://gesterling.wordpress.com/2006/10/04/lifting-the-veil-on-local/#comment-10584 [...] Here’s yet another high-level story on local with Borrell data anticipating that it’s a huge growth opportunity. You know what I think about the whole thing. [...] [...] Here’s yet another high-level story on local with Borrell data anticipating that it’s a huge growth opportunity. You know what I think about the whole thing. [...]

]]> http://gesterling.wordpress.com/2006/10/04/lifting-the-veil-on-local/#comment-10157 YellowPages.com & SuperPages Top IYP’s in Local Search Thu, 12 Oct 2006 01:08:19 +0000 http://gesterling.wordpress.com/2006/10/04/lifting-the-veil-on-local/#comment-10157 [...] Here’s my earlier post on a broader perspective on local search. [...] [...] Here’s my earlier post on a broader perspective on local search. [...]

]]> http://gesterling.wordpress.com/2006/10/04/lifting-the-veil-on-local/#comment-10139 YellowPages.com, SuperPages Battle for IYP Supremacy « Screenwerk Wed, 11 Oct 2006 20:24:41 +0000 http://gesterling.wordpress.com/2006/10/04/lifting-the-veil-on-local/#comment-10139 [...] Here’s my earlier post on a broader perspective on local search. [...] [...] Here’s my earlier post on a broader perspective on local search. [...]

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