InsiderPages, which just had its Web 2.0 makeover, has chosen FAST to improve its site search. I also received comScore data with the press release, which shows the following metrics (a limited audience of local sites). comScore August uniques (000):
- ServiceMagic – 2,233
- InsiderPages – 1,150
- Yelp – 529
- Judysbook – 315
- AngiesList — 178
Here’s competing traffic data from Alexa (generally regarded as not as credible, but interesting to compare results):
The data show Insiderpages and Judysbook at comparable levels and Yelp as having the greatest reach. It’s not clear to me how one reconciles such discrepancies. There are myriad flaws in the measurment process and there’s so much at stake in being able to claim momentum.
These sites don’t generate enough traffic apparently to show up on Google Trends. (I was corrected, removing the “.com” yields the data)
September 26, 2006 at 6:46 pm
Interesting analysis.
I get comScore numbers (for a different niche we operate in), and the numbers are wildly off. A major site of ours that gets 2.25 million unique visitors a month is reported as 600,000, and yet one with 100,000 is reported with 300,000.
From my own experience, the only ‘real’ way to get accurate stats across the board is to go the ISP level, which I believe only Hitwise does right now.