Dueling Metrics: Video Usage

On the theme of whom to believe when it comes to traffic, Bambi Francisco of Market Watch wrote a piece that argues (using comScore data) that MySpace is the biggest video site in the US based on video streams and unique users.

YouTube by that analysis turns out to be third; Yahoo! Video is second.

But recent (August) Hitwise data reflects the following in terms of rankings (based on share of visits):

  • YouTube: 45.46%
  • MySpace Videos: 22.99%
  • Google Video: 10.25%
  • Yahoo! Video: 6.06%
  • MSN Video: 5.92%
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9 Responses to “Dueling Metrics: Video Usage”

  1. Search Engine Journal » MySpace.com vs YouTube : Online Video Wars Says:

    [...] Which brings us to a separate study quoted by Greg Sterling today. Greg reminds us that a Hitwise study in August showed that YouTube is far above the pack in ’share of visits.’ But recent (August) Hitwise data reflects the following in terms of rankings (based on share of visits): [...]

  2. Who is winning the video race? » Mathew Ingram: mathewingram.com/work Says:

    [...] But wait. Blogger Greg Sterling notes that Hitwise has completely different numbers. In August, Hitwise says YouTube was by far the bigger draw, with more than 45 per cent of the traffic to Internet video sites. MySpace came in a distant second with 23 per cent, with Google Video at just a little over 10 per cent. VC Confidential has some thoughts about the difference in stats between Hitwise and ComScore, an issue that has come up more than once in the past. [...]

  3. MySpace, Yahoo! Offer More TV Shows Online « Screenwerk Says:

    [...] Here are conflicting data (Hitwise vs. comScore) on who’s in the lead in terms of video market share. [...]

  4. MySpace.com & Yahoo : More TV Shows Says:

    [...] Here are conflicting data (Hitwise vs. comScore) on who’s in the lead in terms of broadband video market share. And here’s an AP-AOL survey that shows consumers’ general unwillingness (so far) to watch full-length online video. [...]

  5. Techcrunch » Blog Archive » MySpace Makes Subtle Shifts to Emphasize Video Says:

    [...] According to recent HitWise metrics based on market share of visits, YouTube is the #1 online video website with 45.46% market share and MySpace.com Videos is #2 with 22.99%. Whereas comScore reports that MySpace is #1 based on video streams and unique users. Editor’s Note: This post was written by Steve Poland, a guest contibutor. Steve is the founder and web strategy consultant for Vested Ventures, a firm specializing in website consulting, internet marketing, and high-end custom web development. We hope to have Steve write for us on a regular basis. Fox, MySpace [...]

  6. TechCrunch Japanese アーカイブ » MySpace、さりげない変更でビデオサービスをアピール Says:

    [...] 最近のHitWiseデータによれば、ビジター数におけるマーケット・シェアでは、YouTubeが45.46%のマーケット・シェアを持ち、ナンバー1オンライン・ビデオサイト。MySpace.com Videosは22.99%でナンバー2。一方、ビデオ・ストリームとユニークユーザーではMySpaceがナンバー1だとcomScoreはレポートしている。 編集者からのメモ 本記事はゲスト寄稿者のSteve Polandによって執筆されたもの。SteveはVested Venturesのファウンダー、ウェブストラテジーコンサルタント。同社はウェブサイトコンサルティング、インターネット・マーケティング、それにハイエンド・カスタム・ウェブ開発を専門に手がける。Steveには本サイトに定期的に記事を書いてもらいたいと思っている。 [...]

  7. Video Traffic: Whom Do You Believe? « Screenwerk Says:

    [...] Here’s my previous post about traffic measurement problems, citing the recent BusinessWeek article on the subject. And here’s my earlier post on these dueling video metrics. [...]

  8. MySpace Makes Subtle Shifts to Emphasize Video » JenIT Says:

    [...] According to recent HitWise metrics based on market share of visits, YouTube is the #1 online video website with 45.46% market share and MySpace.com Videos is #2 with 22.99%. Whereas comScore reports that MySpace is #1 based on video streams and unique users. Editor’s Note: This post was written by Steve Poland, a guest contributor. Steve is the founder and web strategy consultant for Vested Ventures, a firm specializing in website consulting, internet marketing, and high-end custom web development. We hope to have Steve write for us on a regular basis. Fox, MySpace [...]

  9. Karib Corner-Blog Reports » Blog Archive » MySpace Makes Subtle Shifts to Emphasize Video Says:

    [...] video system, rather than jumping ship for an alternative social networking website. According to recent HitWise metrics based on market share of visits, YouTube is the #1 online video website with 45.46% market share [...]

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