Commenters Richard Ball and Mike Hogan have some reasoned and thoughtful responses to my most recent post about the Google-Intuit deal. Also Donna Bogatin over at ZDNet has a long post that takes aim at the notion that the Intuit deal will yield any short term benefit for Google’s bottom line. She points out each of the hurdles in detail as she sees them.
These are all thoughtful arguments and worth reviewing. I don’t disagree with many of the points made. But I’m not saying next year Google is going to get 300K more advertisers from this deal. I’m saying this is an efficient and trusted channel for Google (and potentially others as I’ve indicated) and will deliver more — potentially a lot more — small business advertisers over time.
Intuit pointed out that this is a work in progress and it would evolve.
