Loren Baker at Search Engine Journal reports on several upgrades and enhancements to Yahoo! Local, going live tonight, that will make it more personalized and more social simultaneously.
I just got off the phone with Frazier Miller, Director of Product Management for Yahoo! Local and he walked me through some of the new features. Competitors like Yelp and Judysbook offer some of these same capabilities (at least as I understand them from the call). But it sounds like this will be a nice complement to what Yahoo!’s already doing in local.
I’ll blog more this evening after I have a chance get more “hands on” with these new features.
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Here’s a quick overview in a short post at Search Engine Watch and more from the Yahoo! Local blog.
September 19, 2006 at 1:32 pm |
[...] Ratings and reviews (and user content way beyond that) are making their way into most of the local search offerings on the market. That will be “table stakes” going forward. Sites like Yahoo! Local, Yelp, InsiderPages and, soon, ParentsConnect go well beyond the content and functionality that appears on most IYP sites. As a result their consumer value proposition is much stronger. [...]