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RH Donnelley Buys LocalLaunch

RH Donnelley, the third largest US yellow pages publisher, has acquired local SEO/SEM firm LocalLaunch. That means YellowPages.com/AT&T is the only remaining major US publisher that has not acquired an SEM firm. SuperPages recently bought Inceptor and Yellow Book purchased ClickForward previously.

LocalLaunch was being courted by a number of suitors and this is an incredibly interesting development that has lots of implications for RHD and the industry. It’s worth a much longer post, which I will have to defer until later.

Here’s the release, which just came out.

This entry was posted on September 7, 2006 at 4:46 pm and is filed under Internet Yellow Pages. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

7 Responses to “RH Donnelley Buys LocalLaunch”

  1. AhmedF Says:
    September 7, 2006 at 4:58 pm

    Interesting – LocalLaunch includes ‘digitalghost’ from WebmasterWorld, one of the smartest and savviest internet marketers out there.

    If he remains with them, they will have gotten a stellar person for their SEM strategy.

  2. Barbara Coll Says:
    September 7, 2006 at 6:31 pm

    I remember Justin Sanger (exec. LocalLaunch) attending the first Kelsey Group Local Search Conference. He was in the audience but I noticed him and pointed him out to the crowd. He was important; his company was the first to aggregate leads for local businesses using search marketing tactics (paid and unpaid). At the time Overture said that without them their local advertising offerings would not work – aggregates were needed. Wow Justin. You proved the model and now you get the rewards…excellent.

  3. Steven Cox, Click For Lessons Says:
    September 8, 2006 at 4:27 pm

    Anyone have an idea of the purchase price / deal terms?

  4. R.H. Donnelley acquires LocalLaunch » eWhisper.net Says:
    September 8, 2006 at 6:48 pm

    […] There’s discussion about the acquisition at WebmasterWorld, and I’m sure Greg Sterling will have a more comprehensive post about the subject soon. Share and Enjoy:These icons link to social bookmarking sites where readers can share and discover new web pages. […]

  5. Edith Says:
    October 31, 2006 at 3:16 am

    Roland

    While the grass grows the horse starves…

  6. » Why Haven’t More Traditional Ad Agencies Acquired SEM Firms? | SMB Web Design + SEO Says:
    October 22, 2007 at 4:18 pm

    […] players in the LOCAL search marketing space have gobbled up smaller ones.  Greg Sterling over at Screenwerk points out that Yellowpages.com / AT&T is the only remaining major US publisher that has not acquired an […]

  7. R.H. Donnelley acquires LocalLaunch | Certified Knowledge Says:
    October 27, 2012 at 3:54 pm

    […] discussion about the acquisition at WebmasterWorld, and I’m sure Greg Sterling will have a more comprehensive post about the subject […]

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