The Google Trademark and the Paradox of Success

John Battelle on the paradox of Google’s success — on becoming a verb.

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2 Responses to “The Google Trademark and the Paradox of Success”

  1. Screenwerk » Blog Archive » Eric Schmidt from High Atop the Search Perch Says:

    [...] Schmidt also sneaked in unsolicited references to Google Checkout, which I thought was quite interesting. He also joked about not using Google as a verb for trademark reasons.  [...]

  2. Search Engine Journal » Google’s Eric Schmidt at SES From The Search Perch Says:

    [...] Schmidt also sneaked in unsolicited references to Google Checkout, which I thought was quite interesting. He also joked about not using Google as a verb for trademark reasons. [...]

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