Local.com Overcomes Its TACs

Local.com announced that it had finally gotten out from under its massive traffic acquisition costs and achieved “a positive return on ad spend.” The site, which has been adding content and advertiser partnerships at a frenzied pace, has turned itself into something of a virtual Las Vegas to do so, with flashing and salacious banners.

My hope is that the site can continue to grow and get rid of the obnoxious banners eventually. It’s still got a way to go to be a “best of breed” local search site. But what they’re doing is enormously challenging so this “milestone” is indeed a milestone.