Topix and ShopLocal Join Forces for Geotargeting

ShopLocal has partnered with news aggregator Topix.net to offer dynamic banner ads that are targeted by ZIP. The program services national advertisers trying to drive consumers into their local stores. An example dynamic skyscraper ad (for Walgreens) is visible on this page.

ShopLocal provides the ad content and Topix provides the geotargeted online distribution through its local news pages, which have performed very well for the site. Topix also has local classifieds, which are currently free to sellers. (Here’s a previous post on the classifieds offering.)

Both Topix and ShopLocal are owned by newspapers. And while perhaps a model for newspaper sites, the deal is not a newspaper initiative.

Here’s the press release and some additional information from ClickZ.

Top Five Comparison Shopping Sites
By Unique Visitors
October 2005 (comScore)
  Unique Visitors
(000)
Shopping.com Sites 19,093
Shopzilla.com Sites 18,536
Yahoo! Shopping 13,590
Nextag.com Sites 9,358
ShopLocal.com Sites 5,950
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One Response to “Topix and ShopLocal Join Forces for Geotargeting”

  1. Cellular Amplifiers Says:

    This should be a business relationship that is bound to flourish in every sense.

Comments are closed.


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