Early last week I posted on Jellyfish the provocative new shopping site that is using discounts and cash back to lure users and, basically, a CPA model to lure advertisers/retailers. However, I hadn’t spoken to the founders yet and wrote my post based on what I then knew, read and had heard from third parties. So it wasn’t entirely accurate, but was close.
I spoke to founders Brian Wiegand and Mark McGuire subsequently, who seemed both upbeat but also sober about the challenges ahead. We talked about them hoping to become the “yellow pages of online shopping” — meaning they want consumers to do their research anywhere on the Internet, but come to Jellyfish when they’re “ready to buy.” (In order to qualify for the discounts/cash back you need to buy from the site within the same session or a relatively short cookie window.)
I promised Wiegand and McGuire that I would do an updated post. But Brian Smith of Comparison Engines has done an elaborate and thoughtful post on Jellyfish. So I’ll point you to that for now.
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Here’s Jellyfish and how it works from the Jellyfish blog.
