Comments on: MarketingSherpa Case Study: Google Local Underperformed http://gesterling.wordpress.com/2006/06/13/marketingsherpa-case-study-google-local-underperformed/ Greg Sterling's Thoughts on Online and Offline Media Wed, 09 Jul 2008 14:47:15 +0000 http://wordpress.org/?v=MU By: Ben http://gesterling.wordpress.com/2006/06/13/marketingsherpa-case-study-google-local-underperformed/#comment-1138 Ben Tue, 13 Jun 2006 20:24:33 +0000 https://gesterling.wordpress.com/2006/06/13/marketingsherpa-case-study-google-local-underperformed/#comment-1138 Once again, marketingsherpa is helping us all understand just how complex this is. Now you name me a Local Merchant who is going to spend time trying to figure this out. Okay there are probably 200K of them out there, but there is no way 1,2,5M of them are going to figure all of this out. This is why services like ReachLocal and Webvisible need to exist for the dentist who wants to buy $5000 of Google Adwords through the href="http://avc.blogs.com/a_vc/2006/05/what_a_waste.html">local yellow pages</a> As we look at<a>activities of our merchants</a> we seem them investing in expressing themselves and communicating with thier customer, but we don't see them spending alot of time trying to understand all of the complexities of the Local Internet advertising opportunity. They need a href="http://www.merchantcircle.com/corporate/pricing.html "> simplicity </a> Once again, marketingsherpa is helping us all understand just how complex this is. Now you name me a Local Merchant who is going to spend time trying to figure this out. Okay there are probably 200K of them out there, but there is no way 1,2,5M of them are going to figure all of this out.

This is why services like ReachLocal and Webvisible need to exist for the dentist who wants to buy $5000 of Google Adwords through the href=”http://avc.blogs.com/a_vc/2006/05/what_a_waste.html”>local yellow pages

As we look atactivities of our merchants we seem them investing in expressing themselves and communicating with thier customer, but we don’t see them spending alot of time trying to understand all of the complexities of the Local Internet advertising opportunity. They need a href=”http://www.merchantcircle.com/corporate/pricing.html
“> simplicity

]]>