Comments on: TAC: How Much Will Google Pay MySpace? http://gesterling.wordpress.com/2006/05/26/tac-how-much-will-google-pay-myspace/ Greg Sterling's Thoughts on Online and Offline Media Sat, 11 Oct 2008 13:24:18 +0000 http://wordpress.org/?v=MU hourly 1 By: Sanjiv S http://gesterling.wordpress.com/2006/05/26/tac-how-much-will-google-pay-myspace/#comment-475 Sanjiv S Sun, 28 May 2006 06:33:07 +0000 https://gesterling.wordpress.com/2006/05/26/tac-how-much-will-google-pay-myspace/#comment-475 The myspace.com statistic is incredible. It's the first one I've heard in months that suggests that google's lead in search is not in fact insurmountable. On the other hand, the trouble with most of these statistics is that they tell us nothing about the types of searches being conducted. At the end of the day, all searches are not the same. Which searches lead to clickthroughs that make contextual advertising worth anything? For example, you deciding to research barbeques online leading to some variant of e-commerce is pretty important. However, do kids searching on myspace.com suggest anything about the intrinsic (economic) value of their searches? Additionally, myspace.com doesn't brand any of their searches, meaning they are available to the highest bidder. The myspace.com statistic is incredible. It’s the first one I’ve heard in months that suggests that google’s lead in search is not in fact insurmountable. On the other hand, the trouble with most of these statistics is that they tell us nothing about the types of searches being conducted. At the end of the day, all searches are not the same. Which searches lead to clickthroughs that make contextual advertising worth anything? For example, you deciding to research barbeques online leading to some variant of e-commerce is pretty important. However, do kids searching on myspace.com suggest anything about the intrinsic (economic) value of their searches? Additionally, myspace.com doesn’t brand any of their searches, meaning they are available to the highest bidder.

]]> By: Greg Sterling http://gesterling.wordpress.com/2006/05/26/tac-how-much-will-google-pay-myspace/#comment-441 Greg Sterling Fri, 26 May 2006 17:35:28 +0000 https://gesterling.wordpress.com/2006/05/26/tac-how-much-will-google-pay-myspace/#comment-441 Thanks for the Dell number. Would be interesting to know re the toolbar deals. Thanks for the Dell number. Would be interesting to know re the toolbar deals.

]]> By: John K http://gesterling.wordpress.com/2006/05/26/tac-how-much-will-google-pay-myspace/#comment-439 John K Fri, 26 May 2006 17:18:09 +0000 https://gesterling.wordpress.com/2006/05/26/tac-how-much-will-google-pay-myspace/#comment-439 A couple of points - - Remember that Google is also paying Dell near $1B for placement - MySpace may REFER the most traffic to Google, but it's misleading to call them "the single greatest source of traffic". I'd imagine that the toolbar deals (i.e Firefox) produce more, and certainly Google.com type-ins are bigger. A couple of points -
- Remember that Google is also paying Dell near $1B for placement
- MySpace may REFER the most traffic to Google, but it’s misleading to call them “the single greatest source of traffic”. I’d imagine that the toolbar deals (i.e Firefox) produce more, and certainly Google.com type-ins are bigger.

]]> By: Greg Sterling http://gesterling.wordpress.com/2006/05/26/tac-how-much-will-google-pay-myspace/#comment-438 Greg Sterling Fri, 26 May 2006 16:36:41 +0000 https://gesterling.wordpress.com/2006/05/26/tac-how-much-will-google-pay-myspace/#comment-438 Fair enough. And good point. At a high level, however, it amounts to the same thing. Searches driven by MySpace represent page views and corresponding monetization opportunities for Google. Fair enough. And good point. At a high level, however, it amounts to the same thing. Searches driven by MySpace represent page views and corresponding monetization opportunities for Google.

]]> By: Shankar Gupta http://gesterling.wordpress.com/2006/05/26/tac-how-much-will-google-pay-myspace/#comment-437 Shankar Gupta Fri, 26 May 2006 16:25:36 +0000 https://gesterling.wordpress.com/2006/05/26/tac-how-much-will-google-pay-myspace/#comment-437 <blockquote>MySpace is the single greatest source of traffic to Google, what happened to AOL?</blockquote>My understanding is that AOL didn't send traffic to Google per se, the statistics cited when that deal was being promulgated had to do with the number of Google-powered and Google-monetized searches performed on AOL itself, while the MySpace numbers have to do with MySpace users going directly to Google and Google properties.

MySpace is the single greatest source of traffic to Google, what happened to AOL?

My understanding is that AOL didn’t send traffic to Google per se, the statistics cited when that deal was being promulgated had to do with the number of Google-powered and Google-monetized searches performed on AOL itself, while the MySpace numbers have to do with MySpace users going directly to Google and Google properties.

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