There are a ton of things going on in the mobile and video realms. Most recently in the latter, AOL bought Lightningcast for an undisclosed sum. It will be merged into Advertising.com reportedly. Here's what the company does:
Over the past five years, Lightningcast has developed the market leading software platform for broadband marketing and advertising. We enable owners and distributors of broadband audio and video to maximize their revenue potential by providing seamless content and ad insertion; campaign management and reporting; targeting and auditing; audience measurement and analytics; streaming operations and support; player enhancements; media management; and other enabling technologies.
One of the things that I often think and talk about is the fact that the ad models and inventory online don't permit traditional media to simply replace offline revenues with online as media audiences fragment. Broadband video advertising may be the exception (though this is complex and merits further discussion). Although the use cases and the medium are very different than TV advertising, broadband video ads may command premiums that translate into big big revenues for video sites.
Broadband video across a network like AOL or Yahoo! provides TV-like potential reach (or even greater) with the Internet's potential targeting capabilities: contextual, behavioral and local.
I'll try and do a roundup of some additional developments later.
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Here's a little more on the Lightningcast acquisition from iMedia.
