The site has been live but didn't put out a press release until today. Either Brian Smith or I am going to do a more elaborate discussion of Yokel at Search Engine Watch today. Here's my previous post on Yokel.
Garrett French at Search Engine Lowdown has a very good and extensive write up of Yokel here. And Brian Smith's SEW blog write up is here. Here's my extended "post script" to Brian's post.
