Loren Baker as SEJ has more coverage of Verizon's SuperPages's experiment with PPCall in the print yellow pages. Whether this works and, if so, on what sort of level will determine whether a) other publishers adopt PPCall in the print product and b) whether PPCall penetrates more broadly into the print book.
It's a fascinating development and Verizon gets credit for taking chances and trying new things. Also, this ties the performance based online ad products much more closely to the traditional product.
June 5, 2006 at 2:46 pm |
[...] There will be many interesting “offline” PPCall experiments in addition to those going on now in Verizon print yellow pages and the LA Weekly. [...]
December 21, 2007 at 4:30 pm |
[...] I would like to move beyond this tiresome “either/or” debate about traditional media and the Internet and address more complex and interesting questions about how media work together (e.g., how mobile can be used with outdoor or PPCall in print). [...]