Social Search Review

BusinessWeek Reporter Ben Elgin provides a nice overview of Yahoo!’s “differentiation strategy” (vs. Google) using community and “social search.” (I believe JudysBook has tried to TM the term “social search.”)

We wrote about Yahoo!’s broader social strategy and how it related to local back in August last year and blogged a bit more about it in November.

As I also wrote previously, Yahoo! is integrating community across its site in Answers, Shopping, Trip Planner, etc.